Planning to sell toys or other children’s products in Australia? In this guide, we explain what you must know about mandatory safety standards, substance restrictions, labelling, testing, and other compliance requirements.
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Australia Consumer Law
The Australia Consumer Law mandates that certain products comply with safety standards. Several safety standards exist for toys and other children’s products:
- Lead in toys
- Toys for children 0 to 36 months
- Aquatic toys
- Projectile toys
- Toys containing magnets
- Baby bath aids
- Babies dummies and dummies chains
- Baby walkers
- Car seats for children
- Infant sleep products
- Infant products
- Children’s nightwear
- Prams and strollers
- Swimming and floatation aids
Products covered by specific standards must comply with relevant safety requirements, substance restrictions, labelling, documentation, and testing requirements.
Product bans
Certain products and substances are also subject to bans.
What if a children’s product is not covered by a safety standard?
Product safety standards do not exist for all children’s products sold in Australia. However, products deemed to be unsafe can be subject to swift bans and recalls. It is therefore in your best interest to ensure compliance with voluntary AS/NZS standards or international standards in such cases.
Toy Safety Standards

The following safety standards apply to toys imported or manufactured for sale in Australia:
Trade Practices Act 1974 – Consumer Protection Notice No. 1 of 2009 – Consumer Product Safety Standard: Lead and Certain Elements in Children’s Toys
This standard applies to children’s toys and sets the following requirements:
✅ Restricts lead and certain elements in children’s toys
✅ References AS/NZS ISO 8124.3:2003
Consumer Goods (Toys for Children up to and including 36 Months of Age) Safety Standard 2023
This standard applies to children’s toys manufactured, designed, labelled or marketed for children up to 36 months of age and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS ISO 8124.1:2023 and AS/NZS 62115:2018, or
✅ Compliance with the mentioned requirements of the EU standard EN 71‑1:2014+A1:2018 and AS/NZS 62115:2018, or
✅ Compliance with the mentioned requirements of the international standard ISO 8124‑1:2022 and AS/NZS 62115:2018, or
✅ Compliance with the mentioned requirements of the US standard ASTM F963 ‑ 17 and AS/NZS 62115:2018
Consumer Goods (Aquatic Toys) Safety Standard 2020
This standard applies to aquatic toys (e.g. inflatable novelty shapes) and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS ISO 8124.1:2019, or
✅ Compliance with the mentioned requirements of the international standard SO 8124‑1:2018
✅ Warning formatting requirements
Consumer Goods (Projectile Toys) Safety Standard 2020
This standard applies to projectile toys – that is, toys capable of launching projectiles designed for children under 14 years of age – and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS ISO 8124.1:2019, or
✅ Compliance with the mentioned requirements of the EU standard EN 71‑1:2014 + A1:2018, or
✅ Compliance with the mentioned requirements of the international standard ISO 8124‑1:2018, or
✅ Compliance with the mentioned requirements of the US standard ASTM F963‑17
✅ Warning requirements
Consumer Goods (Toys Containing Magnets) Safety Standard 2020
This standard applies to magnetic toys designed for children under 14 years of age and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS ISO 8124.1:2019, or
✅ Compliance with the mentioned requirements of the EU standard EN 71‑1:2014+A1:2018, or
✅ Compliance with the mentioned requirements of the international standard ISO 8124‑1:2018, or
✅ Compliance with the mentioned requirements of the US standard ASTM F963 ‑ 17
Children’s Products

Additional safety standards apply to other types of children’s products:
Trade Practices (Consumer Product Safety Standards) Regulations 1979
This standard applies to balloon‑blowing kits, bean bags and related products, and plastic luggage straps and sets the requirements in the following areas:
✅ Warnings
✅ Consumer product safety standard for balloon‑blowing kits
✅ Consumer product safety standards for bean bags, bean bag covers and packages containing bean bag filling
✅ Consumer product safety standards for plastic luggage straps
✅ Warranties
Note that we could not find any information that specifies if some of these products must be designed specifically for children in order to be covered by these regulations. However, it is reasonable to assume that many balloon‑blowing kits are designed for children. That’s why we included these regulations in this guide.
Consumer Goods (Baby Bath Aids) Safety Standard 2017
This standard applies to baby bath aids and sets requirements in the following areas:
✅ Warnings
✅ Packaging
Consumer Goods (Babies’ Dummies and Dummy Chains) Safety Standard 2017
This standard applies to babies ‘dummies and sets the following requirements:
✅ Compliance with the mentioned requirements of AS 2432:2015, or
✅ Compliance with the mentioned requirements of the EU standard EN 1400:2013+A1:2014
The standard also applies to dummy chains and sets the following requirements:
✅ Compliance with the mentioned requirements of the EU standard EN 12586:2007+A1:2011
Competition and Consumer Act 2010 – Consumer Protection Notice No. 1 of 2013 – Safety Standard: Baby Walkers
This standard applies to baby walkers and sets the following requirements:
✅ Compliance with the mentioned requirements of the US standard ASTM F977‑12
Competition and Consumer Act 2010 – Consumer Protection Notice No. 3 of 2014 – Safety Standard: Child Restraint Systems for use in Motor Vehicles
This standard applies to child restraint systems for use in motor vehicles and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS 1754:2013, or
✅ Compliance with the mentioned requirements of AS/NZS 1754:2010, or
✅ Compliance with the mentioned requirements of AS/NZS 1754:2004
Consumer Goods (Infant Sleep Products) Safety Standard 2024
This standard applies to infant sleep products (e.g. folding cots, household cots, bassinets) and sets requirements in the following areas:
✅ General requirements (e.g. inclination, curvature, mattress, small and more)
✅ Specific requirements for bassinets (e.g. warnings, materials)
✅ Specific requirements for folding cots (e.g. compliance with mentioned standards)
✅ Specific requirements for household cots (e.g. compliance with mentioned standards)
Consumer Goods (Infant Products) Information Standard 2024
This standard applies to infant sleep products and inclined non‑sleep products and sets requirements in the following areas:
✅ Information to be provided with the products
✅ Markings
✅ Warnings
Consumer Goods (Children’s Nightwear and Limited Daywear and Paper Patterns for Children’s Nightwear) Safety Standard 2017
This standard applies to children’s nightwear, limited daywear, and paper patterns used for children’s nightwear and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS 1249:2014
✅ Warnings
Consumer Product Safety Standard for Prams and Strollers
This standard applies to prams and strollers, and it mentions the following standard and variations to the standard:
✅ AS/NZS 2088:2000
Consumer Goods (Swimming and Flotation Aids) Safety Standard 2017
This standard applies to swimming and flotation aids and sets the following requirements:
✅ Compliance with the mentioned requirements of AS/NZS 1900:2014
Other Product Standards
Note that children’s products can also be subject to additional standards that are not specific to children’s products. For example, bicycle helmets for all age groups must comply with certain requirements. The same can be said about products containing button cell batteries.
Examples
- Button cell batteries
- Products containing button cell batteries
- Bicycles
- Bicycle helmets
- Basketball rings and backboards
- Movable soccer goals
- Textiles care labelling
- Portable swimming pools
- Sunglasses
DEHP Ban
DEHP is banned in plastic children’s products. This substance is a common cause of product recalls all over the world and can often be found in PVC and other soft plastics. DEHP can also be found in surface coatings.
The following product categories are covered by the DEHP ban:
- Toys
- Child care and soothing products
- Feeding and eating products
Third-party lab testing is generally required to verify a particular product contains DEHP.
Other Product Bans
The following products are also subject to bans:
- Small high-powered magnets
- Toys that inflate and contain beads
- Yo-yo water balls ban
AS/NZS Standards
AS/NZS standards set technical requirements for various toys and children’s products sold in Australia. As mentioned, certain standards reference AS/NZS standards meaning that these are mandatory. That said, there are also voluntary standards.
Toys
AS/NZS ISO 8124.1 – Safety of toys Part 1: Safety aspects related to mechanical and physical properties
AS/NZS 8124.2 – Safety of toys – Flammability
AS/NZS ISO 8124.3 – Safety of Toys, Part 3: Migration of certain elements
AS/NZS 8124.4 – Safety of toys, Part 4: Experimental sets for chemistry and related activities
AS/NZS ISO 8124.5 – Safety of toys, Part 5: Chemical toys (sets) other than experimental sets
AS/NZS ISO 8124.6 – Safety of toys, Part 6: Swings, slides and similar activity toys for indoor and outdoor family domestic use
AS/NZS ISO 8124.7 – Safety of Toys, Part 7: Requirements and test methods for finger paints
AS/NZS 8124.12 – Safety of toys, Part 12: Determination of total concentration of certain elements in toys
AS/NZS ISO 8124.13 – Safety of toys, Part 13: Microbiological safety
AS/NZS 62115 – Electric toys—Safety
Children’s Products
AS 2432 – Babies’ dummies
AS/NZS 1754 – Child restraint systems for use in motor vehicles
AS/NZS 2195 – Folding cots – Safety requirements
AS/NZS 2172 – Cots for household use – Safety Requirements
AS/NZS 4385 – Infants’ rocking cradles – Safety requirements
AS/NZS 8811.1 – Methods of testing infant products—Method 1: Sleep Surfaces—Test for firmness
AS/NZS 1249 – Children’s nightwear and limited daywear having reduced fire hazard
AS/NZS 2088 – Prams and strollers – Safety requirements
AS/NZS 1900 – Flotation aids for water familiarization and swimming tuition
Testing Requirements
Toys and other children’s products sold in Australia must generally undergo testing according to requirements set by applicable product safety standards and referenced AS/NZS standards, EN standards, or ASTM standards.
The following may be relevant:
- Mechanical safety testing
- Small parts testing
- Flammability testing
- Lead testing
- DEHP testing
- Other substance tests
You will receive a test report that serves as a record of the testing process. The test report can be requested by the Australian Border Force (ABF), Amazon, or other entities to verify compliance with the applicable requirements.
FAQ
Which chemicals are restricted in toys and children’s products in Australia?
Restrictions and bans apply to lead, DEHP and other substances. The specific substance restrictions can be found in safety standards.
The ACCC has also issued guidelines on chemical contents in textiles, clothing and leather articles. You can learn more in this guide.
Is CE marking accepted for toys in Australia?
No, CE marking is a European Union compliance mark which indicates compliance with applicable EU regulations and directives. It is not a recognised compliance mark in Australia.
That said, some Australian product standards reference EN standards, which set the technical requirements for toys and other products that require CE marking. As such, a product that is technically compliant with EU requirements (and CE marked accordingly) may also meet Australian standards for toys.
However, companies importing and manufacturing toys for the Australian market must always comply with Australian regulatory requirements first and foremost.
Are EU toys and children’s product standards recognised in Australia?
Yes, some EU toys and children’s product standards are recognised in Australia. For example, we found that the Consumer Goods (Toys for Children up to and including 36 Months of Age) Safety Standard 2023 allows you to choose to comply with some of the requirements of the EU standard EN 71‑1:2014+A1:2018, as an alternative to complying with the requirements of an Australian standard.
Are American toys and children’s product standards recognised in Australia?
Yes, as for EU standards, some toys and children’s product standards are also recognised in Australia. For example, we found that the Consumer Goods (Toys Containing Magnets) Safety Standard 2020 allows you to choose to comply with some of the requirements of the US standard ASTM F963 ‑ 17, instead of having to comply with the requirements of AS/NZS ISO 8124.1:2019.
Are toys imported from China compliant with Australian standards?
No, not by default. What I mean by this is that Chinese manufacturers do not manufacture toys according to Australian safety standards or AS/NZS standards by default. That said, many Chinese manufacturers are capable of producing Australia-compliant products if they are provided with the following:
- Technical specifications based on Australian requirements
- Correctly designed label files
- Substance restrictions (lead, DEHP, etc)
It is your job as an Australian importer or manufacturer to actively manage the compliance process, from initial research to instructing your suppliers and final safety testing.
Can toys compliant with Australian standards be sold in New Zealand?
Australia and New Zealand share many product standards, specifically AS/NZS standards. That said, there are additional regulatory requirements and variations in the specific requirements that must be met for toys and children’s products in New Zealand.






Purchased realistic plush toys from Alibaba, we have placed our own brand on these, what do i need to include on the sewn in label and is this necessary.
Hi Fedrik,
We want to import and sell baby playpen in New Zealand. Would the EN 71 report be enough to start selling?
Hi Frederik,
We already have an EN Certificate and a CPC for our product and we are now trying to get compliance to AS/NZS standards. Is it necessary to test every colour variation of the same product?
Hi Andrew,
Generally speaking, yes. That said, you should not need to repeat every single test for each color.
Hi Fredrik
Ive spent $10k on baby teethers and toys on alibaba in New Zealand. I just wanted to have a go at starting my own business with no experience I’ve jumped in and borrowed money and started selling them, but i haven’t had them safety tested!! I’ve just read about this now. how do i even start this process? and how much will it cost me i have about 10 different products
Hi Rachel,
If you plan to sell in Australia then I’d start by contacting this company: https://austest.com.au/
Hi Fredrik,
I am looking to sell handmade dolls clothes (for such dolls as Our Generation or other 18inch dolls in Australia). General children who play with these dolls are older than 36months. Do I need to attached a care label to these clothes?
Many thanks for your help
Judith
Toys are exempt from the mandatory sewn in care labelling requirement however it always a good idea to give instructions on how to care for a toy or its accessories .
Hi Fredrik, we order custom-designed plush toys, we have them safety tested by SGS before the final design is confirmed. My question is – does every order batch need to be tested if the design is the same (ie repeat order)? Or just the initial design?
Thanks for your info.
Can you recommed where to get products tested to ensure they meet Australian & NZ standards?
Reputable labs or testing facilities?
Hello Stacie,
You can find a list here: https://www.compliancegate.com/lab-testing-companies-australia/
Hi Fredrik,
I have received an order from Australia. But we only have EN71 testings, CE tag on our toys. I am not sure if I should ship the order to Australia or cancel it?
We sell handmade toys for babies and kids.
Thank you for your reply.
Hi Sha,
I don’t know if they would consider that sufficient in Australia. Is this a B2B transaction or an individual ordering your product?
Hi Fredrik,
Im wanting to make kids toy comforters/cuddle
blanket (generally aimed at 1 year old +) but unsure what testing or labelling i need.
Can you offer some guidance on where to look or what to do?
Regards
Samantha
Hello Samantha,
I suggest you start here: https://www.productsafety.gov.au/product-safety-laws/safety-standards-bans/mandatory-standards
Hello, I’m wanting to start a small online baby hamper/ baby gifts business selling things like baby rattles, teethers, bibs, pacifier chains and some toddler arts and crafts things. I have been buying my products for my baby hampers from the Chinese wholesale site Ali Express. I have just come across information that I need my products to comply with Australian Safety Standards before I can sell anything. Where do I even begin to do this? I just assumed because I was buying from online shops they would already meet the safety standards, but now I’m not so sure. What should I do because I have already invested a great deal of money into buying some products and would really like to sell in the near future? Any advice would be much appreciated! My business would just be small so I am worried about the financial side of things too now.
Hi Amy,
That’s an assumption many importers make, but it’s not the way it works. The likelihood that your Aliexpress supplier can present AS/NZS lab test report is zero. It doesn’t exist.
That doesn’t mean your products are non-compliant or unsafe – but it means you will need to arrange safety testing for every single SKU before you start selling.
Hi Fredrik, I think I already know the answer to this, but I just wanted to verify — is there 1 single compliance “test bundle” that can cover the regulations in multiple countries/regions? Namely ASTM F963, EN71, and the AS/NSZ standards? I currently sell in the US and already am compliant and certified to ASTM F963, but am hoping to expand to Australia and the UK. Would I need to pay to get the tests done for EN71 and AS/NSZ as well, or can the US ASTM F963 cover the requirements for import?
Thanks so much for your info as always.
Hi Emilia,
There may indeed be some overlap between the applicable ASTM, EN and AS/NZS standards – but I still think the best approach is to get the products tested according to EU and Australian/NZ standards if you plan to expand your market there.
Hi Fredrik
I’m wanting to start a small online business, building kids furniture as such as play gym frame’s, nursery shelving, change matt box. Do I need to get these items tested if selling privately on social media. Thanks