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The Market Surveillance Regulation (EU) 2019/1020 states that sellers based outside the EU selling certain products to consumers in the European Union must have an authorised representative. This authorised representative must based in the EU, and manage certain tasks within the market.
In this guide, we list companies offering authorised representative services for products covered by the Market Surveillance Regulation (EU) 2019/1020.
Content Overview
24hour-AR
24hour-AR provides authorised representative services for companies outside the EU, offering local representation to meet market surveillance requirements under regulations such as the Market Surveillance Regulation and the General Product Safety Regulation.
The onboarding process is quick, typically taking between 1 and 7 days, and involves the following three steps:
1. Complete a questionnaire: Fill out a questionnaire with your company and product information.
2. Sign the AR Agreement: 24hour-AR drafts an AR agreement and sends it to you for digital signature.
3. Submit Payment and Product Documentation: After receiving an invoice, which you can pay via credit card or bank transfer, upload your product information and technical documentation for review.
Once the documentation is submitted, 24hour-AR’s product compliance team will review it for regulatory compliance and issue an approved product list. After approval, you can begin using the 24hour-AR address on your products.
The company offers AR services as an annual subscription, with pricing based on the number of products covered. Plans start at EUR 1,650 per year for up to 20 products.
Their authorised representative services cover a range of compliance needs, including:
a. Representation in line with the Market Surveillance Regulation, the General Product Safety
b. Regulation, or equivalent regulations in the UK
c. Legal use of an EU or UK-based address on your products
d. Verification of your declaration of conformity and technical documentation
e. Guidance for correcting or adding missing content in technical documentation
f. Secure storage of your technical documentation for up to 10 years, as regulations require
g. Annual compliance reviews to address any regulatory updates
h. Communication with EU/UK authorities on behalf of your company
i. Management of product recalls, if necessary
j.Review of labels and packaging for compliance
Product Categories
- Toys
- Electronics
- Personal protective equipment (PPE)
- Construction products
- Machinery
- Measuring equipment
- Furniture
- Fitness products
- Apparel and textiles
- Food contact materials (e.g., kitchen utensils)
- Products covered by the General Product Safety Regulation
Company Information
- Year of Registration: Not mentioned
- Location: The Netherlands
HQ Address: Van Nelleweg 1, 3044 BC Rotterdam, The Netherlands
QIMA
QIMA is a solution provider for quality inspections, supplier audits, and product lab testing. QIMA also provides EU Authorised Representative services for companies that plan to place their products in the EU market. These services include the following:
a. Providing an EU contact address for the product label, packaging label, and documentation.
b. Confirming that companies have completed the required assessments, tests, and certifications.
c. Reviewing and proofreading technical documentation.
d. Reviewing product labelling information such as CE mark and traceability references.
e. Maintaining technical documentation and declaration of conformity.
f. Representing clients in front of the surveillance authorities.
g. Providing relevant documentation and reporting compliance incidents to the surveillance authorities.
According to their website, QIMA requires companies to complete the following steps, before accepting to act as their Authorised Representative:
- Provide a written mandate stating the responsibilities of the Authorised Representative
- Provide relevant technical documentation
- Ensure product compliance
- Inform QIMA of incidents related to safety and other compliance issues
- Release QIMA from liabilities that may arise due to claims or damages
Product Categories
- Toys
- Materials and articles in contact with food
- Children’s furniture
- Measuring instruments
- Machines
- Power tools, handheld tools
- Personal protective equipment (PPE)
Company Information
- Year of Registration: 2005
- Locations: France, Germany, Spain, UK, China, US, and others
HQ Address: Sino Plaza, 255-257 Gloucester Rd, Causeway Bay, Hong Kong S.A.R (China)
International Associates
International Associates is based in Glasgow, Scotland, and also has several branch locations worldwide, including several EU member states. It has over 25 years of experience in offering product compliance services such as auditing, product certification, and verification.
The company can act as an EU authorised representative for clients based in non-EU countries. Although International Associates’ services vary according to the type of product, those services generally include the following:
a. Reviewing the technical (or product information) file, as well as relevant documentation and labels.
b. Registering the product with the relevant regulatory authorities.
c. Audit support when the regulatory authority requests it.
d. Surveillance reporting and monitoring.
e. Retaining the relevant documents for the required period of time.
f. Cooperation with the relevant regulatory authorities upon request.
Product Categories
- Medical devices
- Cosmetics
- Toys
- Machinery
- Jewellery
- Electrical and low voltage products
- Foods
- Pressure equipment
- PPE
- Marine equipment
Company Information
- Year of Registration: 2016
- Locations: Scotland, Ireland, Italy, Romania, Spain, and others
HQ Address: Centrum House, 38 Queen Street, Glasgow G1 3DX, Scotland
ProductIP
ProductIP is a leading compliance firm with offices in Ede, in the Netherlands, Augsburg, in Germany, and Shenzhen, in China. The main goal of ProductIP is to help manufacturers, exporters, and importers comply with the legal requirements and regulations enforced by the EU authorities, with a focus on consumer products.
ProductIP offers comprehensive and European Authorised Representative services to companies that are looking to expand to the European Union. Their service includes the following:
a. Helping to draw up the technical file and other relevant documentation using their own platform and standards database.
b. Maintaining the documentation on behalf of your company for 10 years, and sharing it with the authorities, upon request.
c. Cooperating and communicating with the national authority on behalf of your company, if necessary, including notification of product incidents.
d. Authorising the placement of their EU address in your product and packaging labelling and in the Declaration of Conformity, when necessary.
One of the most prominent features of choosing ProductIP as the European Authorised Representative is that the company integrates all its services into its self-built system, where each customer can create its own technical files. As a matter of fact, you must have your technical file stored on their platform in order to use their European Authorised Representative service.
Their self-paced system allows customers to start the market access process by breaking the tasks into segments using the modular structures designed by the company.
According to the information provided by ProductIP, customers who want to purchase their EU Authorised Representative Services need to provide at least the following:
- Valid business licence/company registration document
- Product liability insurance
- EU AR Agreement (in the format required by the EU)
Currently, ProductIP charges an annual fee of EUR 2,000 for its EU Authorised Representative Services.
The company also charges EUR 225 per hour for handling any issues related to their role as an Authorised Representative, such as communicating with the authorities when needed. You will also be required to pay a deposit of EUR 1,800, which covers the first 8 hours of work.
ProductIP also offers other services, including the following:
a. A platform that allows you to create your own technical files and generate your own DoC – although access to the platform is included in the European Authorised Representative service.
b. Compliance consulting, including explaining the compliance requirements to your supplier.
c. Reviewing and organising your documentation.
d. Product labelling, packaging labelling, and user manual checks.
Product Categories
- Furniture
- Electronic products
- Luminaries
- Toys
- Food contact materials
- Fitness accessories
- Candles
- Cosmetics
- Construction products
Company Information
- Year of Registration: 2008
- Locations: Netherlands, Germany, China
HQ Address: Rubensstraat 211, 6717 VE, Ede, The Netherlands
AR Experts
AR Experts, which is part of Certification Experts, offers its services as a European Authorised Representative for exporters who are looking to sell their products in any member state of the EU. At the moment, AR Experts is headquartered in Breukelen, The Netherlands, with representative offices in the following cities:
- Berlin, Germany
- Shenyang, China
- Phuket, Thailand
- New York, United States
AR Experts offers tailored-made solutions for traditional B2B companies and E-commerce companies in the industries of toys, electronic products, and medical devices.
The company acts as the primary contact with the relevant authorities, stores the relevant documentation, and can help customers verify that the imported products are legally allowed to bear the CE marking by reviewing the technical file, and other relevant documents.
Customers need to provide information such as product specifications, test reports, usage instructions, design documents, and the declaration of conformity.
Their services also include address registration and notified body services. In general, they help companies in relation to product safety, labelling, quality assurance, and other requirements mandated by the applicable regulations.
According to its website, the company has a 5-step process for obtaining an Authorised Representative:
1. Upload your relevant documents.
2. Sign the EU AR mandate.
3. Review the technical file collated by AR Experts.
4. Affix AR Experts’ name and address to your product and documents.
5. Receive your EU Authorised Representative certificate.
Product Categories
- Toys
- Electronic products
- Radio equipment devices
- Medical devices
Company Information
- Year of Registration: 1995
- Locations: The Netherlands, Germany, China, Thailand, United States
HQ Address: Amerlandseweg 7, 3621 ZC Breukelen, The Netherlands
Authorised Rep Compliance
Authorised Rep Compliance is a company based in Lancaster, United Kingdom, and Dublin, Ireland. The company has been in the industry of product compliance for more than 26 years, focusing on helping importers and manufacturers in product safety and compliance.
Authorised Rep Compliance provides expert insights into EU consumer product legislation, including CE marking directives and the General Product Safety Directive, assisting customers in smoothly landing their products across the European Union.
The Authorised Representative service offered by Authorised Rep Compliance includes the following:
- Act as product economic operator
- Provide EU and/or UK address
- Communicate with market surveillance authorities for the clients
- Ensure technical documentation compliance (e.g. traceability, language requirements, and more)
- Maintain technical files
According to the information provided by Authorised Rep Compliance, the price for the authorised representative service relates to the product complexity, the risk to the end-user, product category, availability, and quality of technical information.
Product Categories
- Toys
- Electronic products
- Fitness equipment
- Child care products
- Medical devices
- Personal protective equipment
Company Information
- Year of Registration: 1995
- Locations: United Kingdom, Ireland
HQ Address: ARC House, Thurnham, Lancaster, LA2 0DT, UK
TerrainQ Solutions
TerrainQ Solutions provides EU Authorised Representative services for consumer product importers and cross-border e-commerce sellers from outside the EU.
Their EU Authorised Representative services cover product compliance inspection, correspondence, and crisis management. Here is a list of the items included in their service:
- EU address
- Review of DoC and technical files
- Communicate on behalf of the clients to EU authorities on product safety issues
- Data and file management
- Notification of the latest regulatory changes to the products
Currently, the company offers EU Authorised Representative services at a fixed price of EUR 1,190 for an unlimited number of products.
Product Categories
- Electronic products
- Radio equipment
- Toys
- Personal protective equipment
- Construction products
Company Information
- Year of Registration: Not mentioned
- Locations: Germany
HQ Address: Franz-Ehrlich-Straße 12, 12489 Berlin, Germany
Authorised Representative Service
Authorised Representative Service is a firm based in Dublin, Ireland, and has been offering representative services for the past two decades.
The company acts as the responsible economic operator for non-EU-based companies that are interested in selling their product in the EU.
Their pre-market preparation services include legal consulting, risk assessments, risk identification, risk control, EU Declaration of Conformity verification, technical documentation examination, documentation maintenance, and submission.
Also, they will provide an EU-registered address for your company, store your documentation, and handle the communication with the relevant authorities.
Currently, the company provides EU representative services in accordance with several regulations and directives, including the following:
- Low Voltage Directive
- Electromagnetic Compatibility Directive
- Radio Equipment Directive
- Toy Safety Directive
- Personal Protective Equipment Regulation
- Machinery Directive
Product Categories
- Toys
- Household appliances
- Low voltage electronics
- Radio equipment
- Personal protective equipment
- Construction materials
- Explosives
- Pressure equipment
- Machinery
Company Information
- Year of Registration: 199’s
- Locations: Ireland, United Kingdom
HQ Address: 77 Camden Street Lower, Dublin, D02 XE80, Ireland
Certification Company
Certification Company focuses on providing manufacturers, importers, and distributors with regulatory and technical support when entering the EU market. The European Authorised service package offered by the Certification Company includes the following:
a. Act as the primary contact person with all the national market surveillance authorities in Europe.
b. Provide trade name and trade logo on the product.
c. Provide accompanying documentation required by the European Authorised Representative Regulation.
d. Draw up a non-disclosure agreement.
The company’s terms include the possibility of quarterly cancellation and discounts for long-term agreements.
Product Categories
- Toys
- Personal protective equipment
- Electrical equipment
- Radio equipment
- Pressure equipment
- Machinery
- Medical devices
- Construction products
Company Information
- Year of Registration: 2015
- Locations: the Netherlands
HQ Address: Wisselweg 33, 1314 CB Almere, the Netherlands
Obelis Group
Headquartered in Brussels, Belgium, Obelis Group was founded in 1988, and today specialises in offering European Authorised Representative services for customers across the globe. Over the past three decades, Obelis Group has been representing more than 3,000 manufacturers from over 60 countries. Currently, Obelis Group also owns branches in the US and Israel.
Obelis Group’s service can be divided into four parts, which are EU registered address, EU submissions and technical documentation, legal consultation, and training.
Specifically, the European Authorised Representative company’s services include:
- Providing a registered address within the European Union
- Technical file review
- Gap analysis
- Keeping records of technical documentation
- Completing notifications to the European Authorities
- Reporting incidents
- Notifying customers of relevant regulatory updates
Obelis Group represents clients from the industry of healthcare, medical devices, and personal care products, involving products like food supplements, aesthetic devices, and cosmetic products.
Other than the regular European Authorised Representative services, Obelis Group also conducts clinical investigations, evaluates market prospects, translates labels, and verifies the GMDN Code. The company also provides additional national registration services for medical devices in France, Italy, Spain, Portugal, Greece, Slovakia, and Bulgaria.
Product Categories
- Cosmetics and personal care
- Food supplements
- Medical devices
Company Information
- Year of Registration: 1988
- Locations: Belgium, Israel, United States
HQ Address: Bd General Wahis, 53, B-1030 Brussels, Belgium
Earn
Earn is a legal consultant and agency from Goslar, Germany. The company specialises in offering a full package of services for companies that intend to sell battery and electronic products in the EU.
Earn also undertakes obligations for battery and electronic companies as a European Authorised Representative, providing services such as:
- Registered address
- Legal consulting
- Conformity assessments
- DoC verification and examination
- Technical documentation review
- Documentation maintenance
- Submission to the authorities
Finally, the company provides assistance and solutions to customers to ensure their products comply with the WEEE Directive and Packaging Directive, which involves registration, documentation, and recycling processes.
Product Categories
- Batteries
- Electronic products
Company Information
- Year of Registration: 2000
- Locations: Germany
HQ Address: Landstraße 91, 38644 Goslar, Germany
GLOBALNORM
GLOBALNORM, founded in 2002 and based in Germany, is a product compliance and standards consultancy company that provides its customers with customised compliance advice services. The company started out by providing services related to standards management, procurement, and administration.
Then company also offers EU Authorised Representative services, which include the following:
a. Compliance checks to ensure the accuracy of certificates of conformity as well as technical documentation.
b. Retaining documentation such as the Declarations of Conformity, the Declaration of Performance for construction products, as well as technical documentation.
c. Providing, upon request by national authorities, the necessary documentation to prove a product’s compliance with regulations.
d. Cooperation with relevant authorities regarding potential product risks.
Product Categories
- Electrical and wireless products
- General consumer goods
- Automotive products
- Medical devices
Company Information
- Year of Registration: 2002
- Locations: Germany
HQ Address: Kurfuerstenstrasse 112, 10787 Berlin, Germany
CIRS
CIRS is a regulatory and product safety consultancy that provides clients with tailored product compliance services. Though it is based in China, CIRS has subsidiaries in Ireland, South Korea, the US, and the UK.
CIRS is a European Authorised Representative and is obligatorily responsible for aiding manufacturers in:
a. Verifying the EU Declaration of Conformity (or Performance) and the technical documentation.
b. Retaining for at least 5 years the above documents and ensuring the technical documentation’s availability for the market surveillance authorities upon request.
c. Providing the market surveillance authorities, when requested, with relevant documentation evidencing the product’s conformity with applicable regulations.
d. Promptly communicating with the market surveillance authorities regarding the product’s potential risks.
e. Assisting non-EU manufacturers, as well as EU market surveillance authorities, in rectifying matters relating to a product’s non-compliance, accident reports, notifications, and recalls.
Product Categories
- Cosmetics
- Toys
- Food
- Medical devices
- Food contact materials
- Textiles
- Electronics
- Pesticides and biocides
- Automobiles
Company Information
- Year of Registration: 2008
- Locations: China, Ireland, US, South Korea, UK
HQ Address: 11F Building 1, Dongguan Hi-Tech Park, 288 Qiuyi Road, Binjiang District, Hangzhou 310052, China
Clever Representative
Clever Representative, a subsidiary of Clever Compliance, was created to assist importers and manufacturers in ensuring compliance with the Market Surveillance Regulation. The company can aid clients in:
- Verifying CE markings on manufactured products
- Retaining technical documents
- Being a point of contact for non-EU businesses to access the European market.
Clever Representative’s online EU authorised representative self-service tool includes the following elements:
a. Digital account – Companies can manage certificate validity and verify technical documentation upon registering, adding their products, and signing the agreement.
b. Authorised representative – Permits usage of its legal name and registered address in the EU.
c. Upload Declaration of Conformity – For ease of availability upon request from market surveillance authorities.
d. Compliance assistance – Verifies CE marking compliance and adherence of technical documentation to relevant EU requirements.
e. Authority assistance – Acts as an intermediary regarding product compliance.
f. Listing on cemarked.eu – Provides a way to check certificate validity.
Product Categories
- Construction products
- PPE
- Outdoor equipment
- Gaseous fuel appliances
- Toys
- Energy-related products
- Electrical products
- Pyrotechnic products
- Watercraft
- Simple pressure vessels
- Weighing and measuring instruments
- Equipment for use in potentially explosive atmospheres
- Low-voltage equipment
- Radio equipment
- Pressure equipment
Company Information
- Year of Registration: Not mentioned
- Locations: Sweden
HQ Address: Box 1898, 116 74 Stockholm, Sweden
Dear Chuiyan,
I’ve been working on semiconductor fabrication machines over 20 years and have a registered business for providing technical services in Portugal. Here is my question. How can I become an EAR? I don’t know where to start. Please help me.
Dear Chuiyan,
Very interesting article, thank you!
I have a question link to the AR. I am thinking to register a trading company in Luxembourg and distribute packaging machines to Europe, if the Chinese manufacturer agreed, can i be there AR? Do you know is there any specific requirements on my side or not?
Thanks in advance for your reply.
Katherine
Hi Katherine,
If you are importing the machines to the EU under your own companythen you assume the responsibility already.
Yes, that it is right !!